Launch your first campaign

Launch Your First AI-Powered Advertising Campaign: A Step-by-Step Guide

by
Digital Marketing

Ready to harness the power of Artificial Intelligence for your advertising? This guide provides a complete walkthrough to help you launch a successful campaign from scratch using the latest AI-powered creative and targeting tools on our platform. Let’s get started!

To see all the powerful features available and find the perfect plan for your business needs, feel free to explore our features and pricing details.

✅ Your Step-by-Step Campaign Launch Process

1. Select a Platform

First, you need to choose where your ads will run. This sets the stage for the entire campaign.

  • Navigate to the Advertise tab in your dashboard.
  • Choose your preferred advertising platform (e.g., Meta, Google, etc.).
  • Once selected, your screen will be organized into three key areas:
    • Left panel: Where you’ll input your creative prompts.
    • Center panel: A real-time preview of your ad.
    • Right panel: Forecasted audience reach and potential results.

2. Set a Clear Campaign Goal

In the top-right corner, define what you want to achieve. Your objective determines how the AI optimizes your campaign.

  • Leads: Ideal for collecting contact information from potential customers.
  • Messages: Perfect for starting direct conversations via Messenger, Instagram, or WhatsApp.
  • Other goals include Traffic, Conversions, Calls, and more.

Pro-Tip: Use the Messages objective for complex services that require consultation. For offers like free quotes or downloadable guides, the Leads objective is highly effective.

3. Upload or Generate Creative Assets

Your visuals are crucial. In the Media Selector panel, you can either upload your own assets or let AI create them for you.

  • Upload your own images and videos.
  • Use AI generation options:
    • Website scan: Pulls images directly from your site.
    • Stock libraries: Access a vast library of high-quality images.
    • Text-to-image: Create unique visuals from a simple text description.
    • Social media imports: Repurpose content from your social profiles.
  • Select multiple images or videos to give the AI more options for testing and optimization.

4. Craft a Compelling Prompt

This is where you tell the AI what your ad is about. Use the Prompt Box to describe your offer, product, or service.

  • Examples: “20% off for new students” or “The best artisanal coffee in town.”
  • The AI uses your prompt and brand context settings to generate perfectly tailored ad copy, media, and campaign settings.

5. Generate the Campaign

With your assets and prompt ready, click the Generate button. The AI will instantly get to work and build your entire campaign structure.

  • It creates stunning image and video ads.
  • It writes engaging ad copy, including headlines and primary text.
  • It builds a highly optimized targeting profile to reach the right audience.
  • It suggests a budget and structures the campaign for maximum performance.

6. Preview & Edit Your Campaign Assets

Review the different combinations of ad creatives and copy. If something isn’t perfect, you have full control to make adjustments.

  • Use the Smart Creative Editor to fine-tune visuals and text.
  • Apply AI routers to automatically improve your Cost Per Lead (CPL).
  • Get creative by adding overlays, changing the tone of the copy, or even using meme-style text with ChatGPT integration.

7. Customize Your Targeting

While the AI pre-builds your audience, you can refine it further for precision targeting.

  • Manual Interests: Add specific interests your customers have.
  • AI-Assisted Targeting: Let the AI learn and improve targeting over time.
  • Retargeting Audiences: Re-engage users who have interacted with your brand (e.g., website visitors, Instagram followers).
  • Lookalike Audiences: Find new people who are similar to your best existing customers.
  • Adjust other settings like Age, Gender, Location, and Language as needed.

8. Configure Your Lead Form (for Leads Objective)

If your goal is to generate leads, you’ll need a form. Select an existing one or create a new one with these options:

  • Greeting Message: A welcome message is highly recommended.
  • Form Type: Choose between ‘Higher intent’ or ‘More volume’.
  • User Questions: Collect contact info and add custom questions to qualify leads.
  • Completion Page: Redirect users to your website, social profile, or a ‘click to call’ button after they submit the form.

9. Launch or Schedule Your Campaign

After a final review, you’re ready to go live!

  • Launch immediately to start running your ads.
  • Schedule for a future date and time.
  • Save as Draft to come back and finish it later.

10. Monitor & Optimize Your Campaigns

Once live, your campaign will appear in the Advertise tab. From there, you can track performance and make data-driven optimizations.

  • Preview real-time results and key metrics.
  • Edit creatives or copy on the fly.
  • Launch new ad sets to test different strategies.
  • Optimize individual assets or audience targeting for better ROI.

🧠 Pro-Tips for Maximum Success

  • Mix and Match: Combine your own custom content with AI-generated assets for the best, most authentic results.
  • Retargeting is Key: Use retargeting campaigns to re-engage warm leads who are already familiar with your brand.
  • Always Be Testing: Test multiple prompts and creatives to discover what resonates most with your audience.
  • Stay On-Brand: Ensure the tone and visuals generated by the AI remain perfectly aligned with your brand identity.