AI ads for real estate

Real Estate Marketing 2.0: AI Ads That Deliver More Phone Leads

by
Digital Marketing

If you’re a real estate agent, AI ads for real estate can lower your cost per lead and generate more phone calls—without babysitting campaigns. Rekla.AI launches fast, learns your local market, and continuously optimizes Google and Meta ads so you spend less and convert more.

What Are AI Ads for Real Estate?

AI-powered ad systems use machine learning to constantly test, refine, and scale your campaigns. Instead of manually tweaking audiences, creatives, and budgets across platforms, Rekla.AI’s engine:

  • Promotes top-performing ads and pauses underperformers automatically
  • Creates new creative variations modeled on your best performers
  • Refines targeting (radius, neighborhoods, demographics, interests)
  • Shifts budget to the ads that drive the most phone calls and qualified inquiries

Why Real Estate Ads Get Expensive (And How Rekla.AI Fixes It)

  • Complex setup: Pixels, placements, bids, creative specs across platforms
  • Wasted budget: Stale creatives and broad audiences inflate CPMs and CPLs
  • Time drain: Daily monitoring and testing eats into selling time

Rekla.AI solves this by automating creative testing, sharpening local targeting, and dynamically reallocating spend—so you consistently lower costs and increase call volume.

Rekla.AI’s “Optimize for Me”: Your 24/7 Personal Ad Manager

Turn it on and let it run. “Optimize for Me” monitors your ads daily—copy, headlines, images/video, audiences, locations, and keywords—then:

  • Promotes winners and trims weak ads
  • Generates fresh variants to prevent fatigue
  • Finds better audience + creative combinations
  • Pushes budget to what’s actually converting to calls

Want to see how Rekla.AI works end-to-end? Visit our homepage for an overview

Built for Local Precision

  • Target by neighborhood, condo complex, or custom radius
  • Tailor messages by price band and property type (condo, semi, detached)
  • Keep performance steady through seasonal and market shifts

30‑Day Plan to Prove ROI

Week 0 (45–60 minutes): Prep

  • Choose two offers:
    • Sellers: Free home valuation for [Neighborhood]
    • Buyers: New listings under $X in [Area] with instant alerts
  • Assets: 6–10 images + 1 short video (include agent brand shots and neighborhood cues)
  • Goal: Calls or forms; use a tracked phone number

Weeks 1–2: Launch + Learn

  • Launch two campaigns (Seller + Buyer)
  • Enable Optimize for Me (auto-rotation, audience refinement)
  • After 3–4 days, pause obvious underperformers; keep the top 2–3 variants

Weeks 3–4: Scale Winners

  • Increase budget on best audience + creative pairs
  • Test one new hook each week:
    • “Zero‑obligation valuation — 60 seconds”
    • “Off‑market opportunities in [Neighborhood]”
    • “First‑time buyer options with 5% down”
  • Track cost per call; aim for a 15–25% reduction by week 4

Proven Ad Hooks and Creatives You Can Use

Buyer Hooks

  • Headline: New Condos Under $700k in [Area] Primary: See fresh listings before the big sites update. Get daily price drops and open houses.
    CTA: Call Now / Get the List
  • Headline: Move‑In Ready Homes in [Neighborhood] Primary: Tour this week’s most in‑demand homes. We’ll text you times that fit your schedule.
    CTA: Call Now / Message Us

Seller Hooks

  • Headline: What’s Your Home Worth in [Neighborhood]?
    Primary: Prices shifted this quarter. Get a free custom valuation and a plan to sell for top dollar.
    CTA: Get Valuation / Call Now
  • Headline: Sell Fast in [Area] — With Less Stress
    Primary: Pro photography, staging guidance, and smart pricing. Start with a free consult.
    CTA: Book a Call

Creative Tips

  • Mix agent brand shots + property visuals; feature recognizable local landmarks/streets
  • Use big, legible text; front‑load the benefit in the first 3 seconds of video
  • Try before/after staging carousels to boost engagement

Multi‑Channel Budgeting with Optimization Groups

Run Google and Meta together and let Rekla.AI auto‑allocate budget to the best performers inside an Optimization Group. You optimize at both campaign and ad level—ideal for multiple neighborhoods or price bands.

What You’ll See in the Rekla.AI Dashboard

  • Calls, messages, and form fills attributed to campaigns
  • Cost‑per‑call/lead trends over time
  • Top headlines, images, and audiences by ROI
  • Optimization actions applied (and their impact)

Explore more about the platform on our homepage or contact us to get started.

Who Benefits Most

  • Solo agents and small teams without a full‑time ad specialist
  • Listing‑focused agents needing valuation and seller consult calls
  • Agents entering a new farm area who need demand quickly

Ready to Turn Clicks into Calls?

Rekla.AI reduces wasted spend, increases qualified call volume, and gives you back your time. Launch in minutes, enable Optimize for Me, and focus on clients while your ads improve every day.

Helpful Resources