HighLevel's three core plans differ mainly on sub-accounts and reselling rights, and the add-on list is longer than most reviews mention. Here's every number, pulled directly from gohighlevel.com/pricing.
Core Plans
Starter
- 3 sub-accounts
- Unlimited contacts, unlimited users
- 24/7 support
- All core features
Unlimited
- Everything in Starter
- Unlimited sub-accounts
- Rebill phone/email, no markup
- Basic API access
Agency Pro
- Everything in Unlimited
- SaaS Mode (resell as your own product)
- Automated sub-account creation
- Rebill with markup, advanced API, user/agent reporting
Enterprise is custom-priced, with a dedicated CSM and account manager, custom development, a dedicated Slack channel, premium support, increased API limits, quarterly business reviews, enterprise reporting, HIPAA compliance, and a white-label mobile app — all included.
Add-Ons (Below Enterprise)
- AI Employee: $50/month (Growth) or $97/month (Unlimited), per sub-account
- Branded Client Portal: $49/month per sub-account
- Dedicated Email IPs: $59/month per IP
- HIPAA Compliance: $297/month
- Premium Support: $500/month
- SEO (Search Atlas): $79/month per sub-account
- White Label Mobile App: $497/month
- WordPress Hosting: from $10/month per site
- WhatsApp Integration: $10/month per sub-account
Which Plan Fits
- Single business or a brand-new agency: Starter.
- Growing agency adding clients without the software cost scaling per-client: Unlimited.
- Reselling HighLevel under your own brand as a SaaS product: Agency Pro.
- Large agency needing HIPAA, dedicated support, and custom development included: Enterprise.
Full feature breakdown, pros/cons, and how it pairs with Plai for ads: read the full HighLevel review.
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Start 14-Day Free Trial →Pricing pulled directly from gohighlevel.com/pricing as of July 27, 2026. HighLevel updates pricing and plan structures periodically — verify current terms directly before purchasing.