HighLevel's three core plans differ mainly on sub-accounts and reselling rights, and the add-on list is longer than most reviews mention. Here's every number, pulled directly from gohighlevel.com/pricing.

Core Plans

Starter

$97/mo
  • 3 sub-accounts
  • Unlimited contacts, unlimited users
  • 24/7 support
  • All core features

Unlimited

$297/mo
  • Everything in Starter
  • Unlimited sub-accounts
  • Rebill phone/email, no markup
  • Basic API access

Agency Pro

$497/mo
  • Everything in Unlimited
  • SaaS Mode (resell as your own product)
  • Automated sub-account creation
  • Rebill with markup, advanced API, user/agent reporting

Enterprise is custom-priced, with a dedicated CSM and account manager, custom development, a dedicated Slack channel, premium support, increased API limits, quarterly business reviews, enterprise reporting, HIPAA compliance, and a white-label mobile app — all included.

Add-Ons (Below Enterprise)

  • AI Employee: $50/month (Growth) or $97/month (Unlimited), per sub-account
  • Branded Client Portal: $49/month per sub-account
  • Dedicated Email IPs: $59/month per IP
  • HIPAA Compliance: $297/month
  • Premium Support: $500/month
  • SEO (Search Atlas): $79/month per sub-account
  • White Label Mobile App: $497/month
  • WordPress Hosting: from $10/month per site
  • WhatsApp Integration: $10/month per sub-account

Which Plan Fits

  • Single business or a brand-new agency: Starter.
  • Growing agency adding clients without the software cost scaling per-client: Unlimited.
  • Reselling HighLevel under your own brand as a SaaS product: Agency Pro.
  • Large agency needing HIPAA, dedicated support, and custom development included: Enterprise.

Full feature breakdown, pros/cons, and how it pairs with Plai for ads: read the full HighLevel review.

Start the 14-day free trial

Start 14-Day Free Trial →

Pricing pulled directly from gohighlevel.com/pricing as of July 27, 2026. HighLevel updates pricing and plan structures periodically — verify current terms directly before purchasing.