{"id":8769,"date":"2026-01-04T15:09:25","date_gmt":"2026-01-04T15:09:25","guid":{"rendered":"https:\/\/www.rekla.ai\/blog\/digital-advertising-strategy-guide-smarter-campaigns\/"},"modified":"2026-01-05T10:11:06","modified_gmt":"2026-01-05T10:11:06","slug":"gids-voor-digitale-advertentiestrategie-slimmere-campagnes","status":"publish","type":"post","link":"https:\/\/www.rekla.ai\/nl\/blog\/digital-advertising-strategy-guide-smarter-campaigns\/","title":{"rendered":"Gids voor digitale advertentiestrategie\u00ebn voor slimmere campagneresultaten"},"content":{"rendered":"<p>Most American e-commerce brands spend over half their advertising budget on digital campaigns, yet struggle to reach the right customers at the right moments. For digital marketing managers, every dollar counts in a competitive market. Using AI to optimize multi-channel ad strategies offers real data-driven advantages without breaking the bank. You\u2019ll discover practical steps for aligning business objectives, targeting precision audiences, and generating campaigns that perform better across key platforms.<\/p>\n<h2 id=\"table-of-contents\">Inhoudsopgave<\/h2>\n<ul>\n<li><a href=\"#step-1-assess-business-goals-and-target-audiences\" rel=\"nofollow\">Stap 1: Beoordeel bedrijfsdoelstellingen en doelgroepen<\/a><\/li>\n<li><a href=\"#step-2-set-up-ai-powered-multi-channel-campaign-tools\" rel=\"nofollow\">Stap 2: Stel AI-aangedreven tools voor multichannelcampagnes in<\/a><\/li>\n<li><a href=\"#step-3-generate-high-impact-ai-ad-creatives\" rel=\"nofollow\">Stap 3: Genereer krachtige AI-advertenties<\/a><\/li>\n<li><a href=\"#step-4-automate-audience-targeting-and-budget-allocation\" rel=\"nofollow\">Stap 4: Automatiseer doelgroepgerichtheid en budgettoewijzing<\/a><\/li>\n<li><a href=\"#step-5-monitor-test-and-optimize-campaign-performance\" rel=\"nofollow\">Stap 5: Monitor, test en optimaliseer de prestaties van de campagne<\/a><\/li>\n<\/ul>\n<h2 id=\"quick-summary\">Korte samenvatting<\/h2>\n<table>\n<thead>\n<tr>\n<th>Belangrijk punt<\/th>\n<th>Uitleg<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>1. Stel duidelijke doelen en doelgroepen vast<\/strong><\/td>\n<td>Het vaststellen van precieze bedrijfsdoelstellingen en het begrijpen van de doelgroepen verhoogt de effectiviteit van campagnes aanzienlijk.<\/td>\n<\/tr>\n<tr>\n<td><strong>2. Gebruik AI voor campagnebeheer<\/strong><\/td>\n<td>Het implementeren van AI-gestuurde tools vereenvoudigt het beheer van advertenties op meerdere platforms, waardoor de nauwkeurigheid en effici\u00ebntie van targeting worden verbeterd.<\/td>\n<\/tr>\n<tr>\n<td><strong>3. Cre\u00eber boeiende, door AI gegenereerde advertentie-inhoud<\/strong><\/td>\n<td>Door AI te gebruiken om op maat gemaakte advertenties te genereren, kun je de betrokkenheid van je publiek vergroten en meer conversies genereren.<\/td>\n<\/tr>\n<tr>\n<td><strong>4. Automatiseer targeting en budgettoewijzing<\/strong><\/td>\n<td>Het automatiseren van doelgroepgerichtheid en budgetbeheer zorgt voor een optimaal gebruik van middelen en maximaliseert het rendement van advertenties.<\/td>\n<\/tr>\n<tr>\n<td><strong>5. Campagnes continu monitoren en optimaliseren<\/strong><\/td>\n<td>Door regelmatig prestatiegegevens te analyseren en op basis daarvan aanpassingen door te voeren, kunnen campagnes continu worden verbeterd en succesvol blijven.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"step-1-assess-business-goals-and-target-audiences\">Stap 1: Beoordeel bedrijfsdoelstellingen en doelgroepen<\/h2>\n<p>Navigating the digital advertising landscape starts with crystal-clear business goals and precisely defined target audiences. Understanding exactly who you want to reach dramatically increases your campaign\u2019s potential for success.<\/p>\n<p>Begin met het uitvoeren van een uitgebreide doelstellingsoverzichtsoefening die uw bredere bedrijfsdoelstellingen koppelt aan specifieke marketingresultaten. <a href=\"https:\/\/www.coursera.org\/articles\/target-market\" rel=\"nofollow noopener\" target=\"_blank\">Marktsegmentatietechnieken<\/a> will help you pinpoint the most promising audience clusters. Consider metrics like revenue growth, brand awareness, lead generation, and customer acquisition. Break down each goal into measurable, specific targets that can guide your advertising strategy. For instance, if increasing online sales is your primary objective, determine the exact percentage increase you want to achieve and the specific customer demographic most likely to convert.<\/p>\n<p>Next, develop a detailed audience profile by analyzing demographic information, online behaviors, purchasing patterns, and psychographic characteristics. Look beyond basic age and location data. Understand their pain points, aspirations, digital consumption habits, and how your product or service solves their specific challenges. <a href=\"https:\/\/www.ama.org\/marketing-news\/13-critical-marketing-goals-to-achieve-your-objectives\/\" rel=\"nofollow noopener\" target=\"_blank\">Kritieke marketingdoelen<\/a> benadruk het afstemmen van inzichten over het publiek op strategische boodschappen die diep resoneren.<\/p>\n<p><em><strong>Pro-tip:<\/strong><\/em> <em>Maak een levend document dat uw doelgroepprofielen bijhoudt en verfijn dit voortdurend op basis van echte campagneprestatiegegevens.<\/em><\/p>\n<h2 id=\"step-2-set-up-ai-powered-multi-channel-campaign-tools\">Stap 2: Stel AI-aangedreven tools voor multichannelcampagnes in<\/h2>\n<p>Setting up AI-powered multi-channel campaign tools transforms your digital advertising strategy from guesswork to precision targeting. This step is about leveraging advanced technology to streamline your advertising efforts across multiple platforms.<\/p>\n<p>Begin met het selecteren van een AI-gestuurd platform dat uitgebreide ondersteuning biedt. <a href=\"https:\/\/www.coursera.org\/specializations\/digital-advertising-strategy\" rel=\"nofollow noopener\" target=\"_blank\">digitale advertentiestrategie\u00ebn<\/a> across various channels. Look for tools that integrate seamlessly with platforms like Google Ads, Facebook, Instagram, and other key networks. The goal is to create a centralized system that can manage and optimize campaigns simultaneously. <a href=\"https:\/\/www.worldbank.org\/en\/publication\/digital-progress-and-trends-report\" rel=\"nofollow noopener\" target=\"_blank\">Digitale voortgangsrapporten<\/a> benadrukken hoe AI-gestuurde analyses de prestaties van campagnes drastisch kunnen verbeteren door complexe beslissingen over targeting en plaatsing te automatiseren.<\/p>\n<p>Import your audience data and begin configuring your campaign parameters. Set up detailed audience segments, define targeting criteria, and establish performance benchmarks for each channel. Pay close attention to platform-specific requirements and optimization settings. Most AI tools offer machine learning capabilities that continuously refine your targeting based on real-time performance data, allowing you to maximize your advertising efficiency.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/csuxjmfbwmkxiegfpljm.supabase.co\/storage\/v1\/object\/public\/blog-images\/organization-12017\/1767536782421_image_1767536782219.png\" alt=\"Marketeer die doelgroepsegmenten configureert voor advertentiecampagnes\" title=\"\"><\/p>\n<p><em><strong>Pro-tip:<\/strong><\/em> <em>Begin altijd met een kleine budgettest, zodat het AI-systeem je campagnestrategie\u00ebn kan leren en optimaliseren voordat je de investering opschaalt.<\/em><\/p>\n<h2 id=\"step-3-generate-high-impact-ai-ad-creatives\">Stap 3: Genereer krachtige AI-advertenties<\/h2>\n<p>Generating compelling AI-powered ad creatives is your gateway to capturing audience attention and driving meaningful engagement. This step transforms data-driven insights into visually stunning and strategically crafted advertising content.<\/p>\n<p>Begin met het gebruik van AI-tools die <a href=\"https:\/\/www.digitalstrategyinstitute.org\/post\/12-components-to-build-the-best-digital-strategy-framework\" rel=\"nofollow noopener\" target=\"_blank\">digitale strategische kaders analyseren<\/a> to generate personalized ad content. Input your target audience parameters, brand guidelines, and campaign objectives into the AI system. The technology will then generate multiple creative variations that align with your specific marketing goals. <a href=\"https:\/\/www.frontiersin.org\/journals\/communication\/sections\/advertising-and-marketing-communication\" rel=\"nofollow noopener\" target=\"_blank\">Geavanceerd communicatieonderzoek<\/a> toont aan dat AI contextueel relevante advertenties kan produceren die zich dynamisch aanpassen aan het gedrag en de voorkeuren van de consument.<\/p>\n<p>Review the generated creatives critically. While AI provides an excellent starting point, human oversight remains crucial. Examine each creative for brand alignment, emotional resonance, and potential audience impact. Select the most promising versions, then use A\/B testing to determine which variations generate the highest engagement rates. Remember that AI is a powerful tool, but your strategic insights transform good creatives into exceptional marketing assets.<\/p>\n<p><em><strong>Pro-tip:<\/strong><\/em> <em>Zorg voor een feedbackloop waarbij de prestatiegegevens van campagnes voortdurend de parameters voor het genereren van AI-creaties verfijnen, voor steeds nauwkeurigere resultaten.<\/em><\/p>\n<h2 id=\"step-4-automate-audience-targeting-and-budget-allocation\">Stap 4: Automatiseer doelgroepgerichtheid en budgettoewijzing<\/h2>\n<p>Automate your digital advertising strategy by deploying intelligent targeting and budget allocation tools that maximize your campaign performance. This critical step transforms raw data into precise audience engagement and optimal resource management.<\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Targeted_advertising\" rel=\"nofollow noopener\" target=\"_blank\">Gerichte advertentietechnieken<\/a> leverage advanced machine learning algorithms to segment audiences with unprecedented accuracy. Configure your AI system to analyze user behaviors, demographics, and interaction patterns. Input your campaign objectives and let the technology dynamically adjust audience targeting parameters in real time. The system will continuously learn and refine its approach, identifying the most responsive customer segments and allocating budget resources where they generate the highest potential returns. <a href=\"https:\/\/www.informs.org\/Explore\/Building-Successful-O.R.-and-Analytics-Teams\/Establishing-Goals-for-Analytics\" rel=\"nofollow noopener\" target=\"_blank\">Analytische besluitvormingsmodellen<\/a> uw advertentiestrategie steeds nauwkeuriger en kosteneffectiever te maken.<\/p>\n<p>Monitor your automated targeting performance closely. While AI handles complex segmentation and budget distribution, your strategic oversight remains crucial. Regularly review the analytics dashboard to understand how the system is interpreting data and making allocation decisions. Adjust your initial parameters based on emerging insights, ensuring that the automation truly reflects your evolving business goals and market dynamics.<\/p>\n<p>Vergelijk hoe automatisering en handmatig campagnebeheer de resultaten be\u00efnvloeden:<\/p>\n<table>\n<thead>\n<tr>\n<th>Aanpak<\/th>\n<th>Beslissingssnelheid<\/th>\n<th>Gebruik van hulpbronnen<\/th>\n<th>Betrouwbaarheid van de resultaten<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Handleiding<\/td>\n<td>Traag, arbeidsintensief<\/td>\n<td>Veel handmatig werk<\/td>\n<td>Risico op menselijke fouten<\/td>\n<\/tr>\n<tr>\n<td>AI-automatisering<\/td>\n<td>Realtime, dynamisch<\/td>\n<td>Minder voortdurende inspanning<\/td>\n<td>Consistent, datagestuurd<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em><strong>Pro-tip:<\/strong><\/em> <em>Stel wekelijkse prestatiecontroles in om uw AI-targetingalgoritmen te valideren en te verfijnen, zodat u mogelijke algoritmische afwijkingen voorkomt en de relevantie van uw campagne behoudt.<\/em><\/p>\n<h2 id=\"step-5-monitor-test-and-optimize-campaign-performance\">Stap 5: Monitor, test en optimaliseer de prestaties van de campagne<\/h2>\n<p>Evaluating and refining your digital advertising campaigns is the key to transforming good results into exceptional performance. This crucial stage turns raw data into actionable insights that drive continuous improvement.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/csuxjmfbwmkxiegfpljm.supabase.co\/storage\/v1\/object\/public\/blog-images\/organization-12017\/1767536809290_infographic-of-digital-advertising-process-steps_BNhCqrvAkF9SrJXd-8kn4.png\" alt=\"Infographic van de stappen in het digitale advertentieproces\" title=\"\"><\/p>\n<p><a href=\"https:\/\/www.coursera.org\/learn\/assess-for-success\" rel=\"nofollow noopener\" target=\"_blank\">Marketinganalysestrategie\u00ebn<\/a> provide the foundation for systematic campaign optimization. Begin by establishing clear key performance indicators that directly align with your business objectives. Set up comprehensive tracking across all advertising platforms, ensuring you capture granular data about audience interactions, conversion rates, and engagement metrics. Implement rigorous A\/B testing protocols to compare different creative approaches, targeting strategies, and messaging variations. Each test reveals valuable information about what resonates most with your target audience.<\/p>\n<p>Analyseer uw prestatiegegevens met een kritische blik. <a href=\"https:\/\/openstax.org\/books\/principles-marketing\/pages\/14-2-major-decisions-in-developing-an-advertising-plan\" rel=\"nofollow noopener\" target=\"_blank\">Ontwikkeling van een reclameplan<\/a> requires a disciplined approach to interpreting results. Look beyond surface-level metrics to understand the deeper patterns in your campaign performance. Pay attention to shifts in audience behavior, emerging trends, and unexpected performance variations. Use these insights to make incremental adjustments to your targeting, creative elements, and budget allocation. Remember that optimization is an ongoing process a continuous cycle of measurement, learning, and refinement.<\/p>\n<p><em><strong>Pro-tip:<\/strong><\/em> <em>Maak een gestandaardiseerd sjabloon voor prestatiebeoordelingen waarin belangrijke statistieken, inzichten en aanbevolen acties worden vastgelegd om uw optimalisatieproces te stroomlijnen en consistente verbeteringen te realiseren.<\/em><\/p>\n<p>Hier volgt een overzicht van de belangrijkste stappen op het gebied van AI-gestuurde digitale reclame en de strategische voordelen daarvan:<\/p>\n<table>\n<thead>\n<tr>\n<th>Stap<\/th>\n<th>Hoofdactie<\/th>\n<th>Strategisch voordeel<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1<\/td>\n<td>Doelen en doelgroepen defini\u00ebren<\/td>\n<td>Maximaliseert de focus van de campagne<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>AI-campagnetools instellen<\/td>\n<td>Stroomlijnt advertentiebeheer<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>AI-advertenties genereren<\/td>\n<td>Verhoogt de betrokkenheid van het publiek<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Automatiseer targeting en budgettering<\/td>\n<td>Optimaliseert het rendement van advertentie-uitgaven<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Test en optimaliseer prestaties<\/td>\n<td>Zorgt voor voortdurende groei<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"unlock-smarter-digital-advertising-with-ai-automation\">Maak slimmere digitale advertenties mogelijk met AI-automatisering<\/h2>\n<p>If you are striving to master your digital advertising strategy by clearly defining your business goals, streamlining campaign management, and optimizing ad creatives and budgets automatically you understand the challenges highlighted in the \u201cDigital Advertising Strategy Guide for Smarter Campaign Results\u201d. Many businesses wrestle with targeting the right audiences precisely generating high-impact ads and continuously optimizing campaigns to boost ROI without wasting time or resources.<\/p>\n<p><a href=\"http:\/\/Rekla.ai\" target=\"_blank\" rel=\"noopener\">Rekla.ai<\/a> directly addresses these pain points by offering an AI-powered advertising automation platform that simplifies every step of your multi-channel campaign journey. From creating personalized AI ad creatives to automating audience targeting and budget allocation <a href=\"http:\/\/Rekla.ai\" target=\"_blank\" rel=\"noopener\">Rekla.ai<\/a> leverages cutting-edge OpenAI and GPT technologies to reduce your costs increase your click-through rates and deliver smarter campaigns with less effort. The platform\u2019s intuitive interface and comprehensive campaign analytics empower small-to-medium-sized businesses and digital marketers to launch data-driven campaigns across over 15 platforms including Facebook Google and LinkedIn without prior expertise.<\/p>\n<p>Experience firsthand how AI can transform your digital advertising strategies into consistent, scalable, and measurable growth. Explore how to align your marketing goals with AI-driven tools that handle complex targeting and real-time optimization at <a href=\"https:\/\/www.rekla.ai\/nl\/\">Rekla.ai<\/a>. Ontdek hoe eenvoudig het is om geavanceerde campagnes te lanceren door naar <a href=\"http:\/\/Rekla.ai\" target=\"_blank\" rel=\"noopener\">Rekla.ai<\/a> vandaag nog en begin met het omzetten van uw digitale advertentie-uitdagingen in uw grootste concurrentievoordeel.<\/p>\n<p>Klaar om uw advertentieprestaties te verbeteren en kostbare tijd te besparen? Probeer het eens. <a href=\"http:\/\/Rekla.ai\" target=\"_blank\" rel=\"noopener\">Rekla.ai<\/a> Maak nu gebruik van de kracht van AI om slimmere campagnes uit te voeren die uw bedrijf sneller laten groeien.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/csuxjmfbwmkxiegfpljm.supabase.co\/storage\/v1\/object\/public\/blog-images\/organization-12017\/1767536779885_rekla.jpg\" alt=\"https:\/\/www.rekla.ai\" title=\"\"><\/p>\n<h2 id=\"frequently-asked-questions\">Veelgestelde vragen<\/h2>\n<h4 id=\"what-are-the-key-business-goals-to-consider-when-creating-a-digital-advertising-strategy\">Wat zijn de belangrijkste bedrijfsdoelstellingen waarmee rekening moet worden gehouden bij het opstellen van een digitale advertentiestrategie?<\/h4>\n<p>To create an effective digital advertising strategy, first, identify clear business goals such as revenue growth, brand awareness, or customer acquisition. Break down each goal into measurable targets, like aiming for a 20% increase in online sales within the next quarter.<\/p>\n<h4 id=\"how-can-i-define-my-target-audience-effectively-for-my-digital-advertising-campaigns\">Hoe kan ik mijn doelgroep effectief defini\u00ebren voor mijn digitale advertentiecampagnes?<\/h4>\n<p>Define your target audience by creating detailed profiles that include demographic information, online behaviors, and psychographic characteristics. Analyze their pain points and how your product or service addresses their needs, then use this information to tailor your messaging accordingly.<\/p>\n<h4 id=\"what-tools-can-i-use-to-automate-my-digital-advertising-campaigns\">Welke tools kan ik gebruiken om mijn digitale advertentiecampagnes te automatiseren?<\/h4>\n<p>Look for AI-driven platforms that integrate with popular advertising channels like Google Ads and Facebook. These tools help automate audience targeting and budget allocation, allowing for real-time optimizations to improve campaign performance.<\/p>\n<h4 id=\"how-important-is-ab-testing-in-optimizing-my-digital-advertising-campaigns\">Hoe belangrijk is A\/B-testen voor het optimaliseren van mijn digitale advertentiecampagnes?<\/h4>\n<p>A\/B testing is crucial for understanding which ad creatives and targeting strategies resonate best with your audience. Implement rigorous testing protocols to compare variations, aiming for better engagement rates; this can help you improve your campaign\u2019s effectiveness by about 10-30% over time.<\/p>\n<h4 id=\"how-should-i-monitor-and-adjust-my-digital-advertising-campaigns-for-continuous-improvement\">Hoe moet ik mijn digitale advertentiecampagnes monitoren en aanpassen om ze continu te verbeteren?<\/h4>\n<p>Regularly review your campaign analytics to identify performance trends and audience behaviors. Set up weekly checkpoints to adjust targeting and budget allocation based on actual performance data, ensuring your strategy stays aligned with your business goals.<\/p>\n<h2 id=\"recommended\">Aanbevolen<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.rekla.ai\/gb\/blog\/launch-your-first-ai-powered-ad-campaign\">Start uw eerste AI-geactiveerde advertentiecampagne | Een stap-voor-stap handleiding<\/a><\/li>\n<li><a href=\"https:\/\/www.rekla.ai\/nl\/blog\/lanceer-je-eerste-advertentiecampagne-met-ai\/\">Start uw eerste AI-geactiveerde advertentiecampagne | Een stap-voor-stap handleiding<\/a><\/li>\n<li><a href=\"https:\/\/www.rekla.ai\/nl\/digitale-marketing\/\">Archief digitale marketing \u2013 Rekla.Ai \u2013 #1 AI-advertentieplatform<\/a><\/li>\n<li><a href=\"https:\/\/www.rekla.ai\/nl\/blog\/facebook-advertenties-best-practices-2026\/\">Facebook Ads Best Practices 2026 | Rekla.ai-gids<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.babylovegrowth.ai\" target=\"_blank\" rel=\"noopener\">Artikel gegenereerd door BabyLoveGrowth<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Ontdek een gids voor digitale advertentiestrategie\u00ebn die is ontworpen om u te helpen bij het stap voor stap opzetten, automatiseren en optimaliseren van succesvolle multichannel-advertentiecampagnes voor een beter rendement op uw investering.<\/p>","protected":false},"author":12,"featured_media":61,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.rekla.ai\/nl\/wp-json\/wp\/v2\/posts\/8769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rekla.ai\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rekla.ai\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rekla.ai\/nl\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rekla.ai\/nl\/wp-json\/wp\/v2\/comments?post=8769"}],"version-history":[{"count":0,"href":"https:\/\/www.rekla.ai\/nl\/wp-json\/wp\/v2\/posts\/8769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rekla.ai\/nl\/wp-json\/wp\/v2\/media\/61"}],"wp:attachment":[{"href":"https:\/\/www.rekla.ai\/nl\/wp-json\/wp\/v2\/media?parent=8769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rekla.ai\/nl\/wp-json\/wp\/v2\/categories?post=8769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rekla.ai\/nl\/wp-json\/wp\/v2\/tags?post=8769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}