Plai discontinued its free plan — every plan now starts at $97/month. The pricing still has more nuance than the headline numbers suggest, particularly the ad-spend management fee, which only kicks in above a real threshold most people never hit. Here's every plan, pulled directly from plai.io/pricing.

Monthly Plans

Brand

$97/mo
  • 1 brand workspace, unlimited campaigns
  • Manage existing campaigns, cross-platform analytics
  • Optimize for Me, AI Creative Hub, unlimited social scheduling
  • Lead center
  • $20k/mo managed ad spend included, then 2.5%

Agency

$297/mo
  • Everything in Brand, 8 brands/workspaces
  • White-label capability, dynamic templates
  • AI optimization rules + budget optimizer
  • Fast client ad account access, AI video creative

Pro

$497/mo
  • Everything in Agency, unlimited brands
  • Automated client billing
  • Advanced white-label customization
  • Dedicated account manager

Done For You and Custom both start at $3,000/month: Done For You pairs you with a dedicated growth strategist for hands-on campaign management; Custom is for teams needing custom integrations, API/MCP access, or a custom UI. Enterprise is contact-for-pricing, with unlimited brands, API access, and custom integrations.

Annual Plans

Two separate annual plans exist, distinct from the monthly tiers above:

  • Brand Builder — $790/year (saves $158 vs. monthly Brand): unlimited campaigns, scheduling, optimizations, and creatives, plus up to 90 AI UGC avatar videos and 90 AI memes/month. Includes 1 brand and 2 users; extra brands are $17/month each, extra users $7/month each. A white-label add-on is available for $49/month.
  • Agency (White-Label) — $2,490/year (saves $498 vs. monthly Agency): includes 10 brands (extra brands $17/month each), white-label on your own custom domain with GoHighLevel integration, a SaaS configurator for client billing, LinkBridge, and a dedicated account manager.

The Ad-Spend Fee, Precisely

Every paid plan (Brand, Agency, Pro) includes $20,000/month in Plai-managed ad spend at no extra fee. Above that amount, a 2.5% fee applies to the excess. Most solo businesses and small agencies never cross that threshold — it mainly affects larger accounts or agencies managing several clients' spend through one workspace.

Which Plan Fits

  • Testing whether paid ads work for your business at all, or running one business consistently: Brand — start with the 7-day trial before the card is charged.
  • Managing multiple clients' ad accounts: Agency, or Pro above 8 clients.

Full feature-by-feature review, screenshots, and pros/cons: read the full Plai review.

Start the 7-day free trial on Brand

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Pricing pulled directly from plai.io/pricing as of July 27, 2026. Plai updates pricing and plan structures periodically — verify current terms directly before purchasing.